Tubecon is a Nordic startup that specializes in organizing Arena-sized Conventions for the Video content creators, fans and industry members. It attracts a 10-25 year old target audience and their parents. Tubecon is the biggest YouTuber convention in Scandinavia, the latest Tubecon event in Helsinki gathered 19 500 participants. Tubecon is created by YouTubers and it’s an open event that gives creators, fans and industry members a place to meet. Tubecon’s mission is to make the YouTuber movement visible, to help creators become future media professionals, and to create new business for everyone involved. The local Tubecon events are created together with YouTubers. Vision is to build Tubecon into event media network operating through licensing model and providing digital business that attracts global brands and media partners.