IPR LAB

The IPR LAB is the research and development arm of IPR.VC, focused on identifying and capitalising on emerging opportunities and trends in the evolving content economy.

As a strategic incubator, the IPR LAB informs and shapes future fund strategies by continuously assessing where long term value creation lies, as media business models adapt to shifting audience behavior, digital distribution platforms and advancing technology.  

The IPR LAB serves as a forward-looking engine for innovation and growth exploring, validating, and challenging emerging strategies, business models, and industry assumptions.

Our mission is to continuously push the boundaries of what investing in IP and content looks like in the near future.

Strategic Focus Areas:

• New formats and types of IP
• Emerging monetization and distribution strategies
• Cross-Media IP Expansion
• AI- and technology-driven processes

Our R&D Approach:

• At IPR LAB, we treat R&D as product development for future media investment. We analyse shifts in content economics, new monetisation models, and technology-driven processes to shape investment theses with long-term value.
• Through close collaboration with creators, entrepreneurs, and industry partners, we gain first-hand insight into emerging IP models. This research and network allow us to design new fund strategies, explore cross-industry opportunities, and build financial structures that capture value as media evolves.